In 1952, Roland Drechsel, our father and founder of the company, realized his full potential in agriculture. His fascination turned into our mission, and his values still accompany every step we take today. Based on trust, mutual respect, and above all, honesty, we – together with our employees – have been leading this innovative, family-run business to success since 1952.
Strategy
We hold high expectations for our products and business processes. Consequently, it is essential to follow the right strategies in its pursuit.
Quality Strategy
Smart processes, a high level of commitment, constant quality controls, and continuous training ensure the highest quality, in products and in customer relations.
Human Resources Strategy
Flexible, performance-oriented and always in consultation: We recognize our employees’ potential, and embrace and develop it in unison.
Innovation Strategy
By always being one step ahead, our customers benefit from our visions and our innovative spirit. This is why our products are recognized as the technological market leader.
Patent Strategy
We treasure our ideas. That’s why we have them protected at an early stage, and are ready to defend them legally.
Quality Strategy
Smart processes, a high level of commitment, constant quality controls, and continuous training ensure the highest quality, in products and in customer relations.
Innovation Strategy
By always being one step ahead, our customers benefit from our visions and our innovative spirit. This is why our products are recognized as the technological market leader.
Production Strategy
With a well-selected product range and a high degree of automation, we are able to respond quickly and flexibly to market changes as well as individual customer enquiries.
Responsibility
We are proud to be at the forefront of a global transformation – using cutting-edge technologies to optimize responsible water management and resource-efficient practices in modern agriculture.
With our forward-thinking strategies and innovative products, we offer reliable solutions to current concerns over water scarcity, environmental impact and global food security.
Environmental Responsibility
Our sprinklers are designed to maximize yields while conserving water, by effectively preventing losses caused by sub-optimal application. This is coupled with their ability to perform well at low pressures (reducing energy requirements), as well as their exceptional longevity.
Operational Responsibility
Our commitment to resource efficiency also extends to our own operations. Examples include the in-house production of components (reducing transport requirements), state-of-the-art machinery, and our reliance on 99% renewable energy to power our joint HQ, Lab & Factory premises.
Ethical Responsibility
Our internal Code of Conduct ensures the wellbeing of all our employees, with a focus on a safe and inclusive working culture that fosters equality, integrity and mutual exchange. We also apply our exacting ethical standards to our external partners and suppliers.
Quality
We aim for the highest quality in everything we do. We pay the utmost attention to processes, products and customer relations. All of them need to grow and prosper.
Process Quality
Precise and structured processes guide our doing, supported by the latest in organizational software. We are certifiable according to ISO 9001 since 2014.
Product Quality
Our innovations turn us into the technological market leader.
Relationship Quality
We build on friendly and collaborative business partnerships.
